Why your time in the attention economy matters?

This is what makes the world go around: No, it is not money or talent

This is how the war of words begins,

“I’d like to advise Trump to exercise prudence in selecting words and to be considerate of whom he speaks to when making a speech in front of the world.”

To,

“North Korea best not make any more threats to the United States. They will be met with fire and fury like the world has never seen.”

(An exchange between North Korea’s Kim Jong Un and US President Donald Trump as reported in mainstream media sources)

That got your attention, didn’t it?

The need for attention

It is not talent or ideas but rather attention that is driving revenues for organizations in the digital space. For everything in the information age thrives and depends on attention:

  1. If you are video blogger then you need attention to earn a good enough revenue.
  2. If you an entrepreneur in the digital space then you need attention from your target audience for the goods or services on offer.
  3. If you develop an app for mindfulness then you need regular attention from your consumers to drive revenues and remain prosperous.
  4. If you have a goal then you need focussed attention and an emphasis towards it to achieve it.
  5. Your relationships with people can only be nurtured with attention.
  6. A country in the midst of a crisis needs attention from other economies for relief, rescue or repairs.

That is why it is pivotal for companies to learn to scope out strategies to seek out attention.

It’s quite like waking up in the matrix; we spend copious amounts of time browsing through information via various devices like smartphones, smartwatches, tablets, laptops, etc., and this labour goes largely unrewarded. Instead, it is the platform owners or service providers who monopolize this time spent in the attention economy. Their centralized nature places a significant emphasis on gathering data.

Which is why data collection has now a fast booming business that is driving the internet economy. Beneath this curious tangle of information lie algorithms that carefully scrutinize and store one’s habits, patterns and behaviours. This  information that is collected through unscrupulous means has become second nature to marketers much to the dismay of the reluctant consumer.

It is time that we got our just dues for the time spent in the attention economy and there is a latent awareness that exists. While ensuring transparency, privacy and trust through new-fangled forms of technology.

So, what will it be Neo, the red pill or the blue pill?

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